Aveda is 100% Vegan. Now and forever
Inspired by a mission of care, 2021 marked a groundbreaking chapter in the evolution of Aveda—all of our hair care, hair color, body care, makeup, and aroma products are 100% vegan—now and forever.
A planet-first legacy
Aveda’s vegan pledge is a critical step in our planet-first commitment. Cruelty-free since our inception in 1978, Aveda strives to set an example for environmental leadership and responsibility. At their Blaine, Minnesota headquarters Aveda’s dedication to sustainability comes to life in innumerable ways such as acres of land featuring honeybee colonies, an employee-tended vegetable garden, and a wind- and solar-powered main building.*
100% vegan formulas
It is through Aveda’s products that their mission is most clearly represented, which is why formulating high-performance, 100% vegan products was of chief importance. By definition, vegan products are those created without any animal or animal-derived elements such as beeswax, honey, keratin, and glycerin. And although Aveda only used honey and beeswax-derived ingredients in a limited number of our products, it was no easy task to remove them.
 | “Removing beeswax was one of the biggest challenges for Aveda formulators because it helps to create texture, structure, color payoff, and smoothness,” notes Christine Hall, Aveda’s VP of Research and Development. |
Formulating without beeswax required ingenuity, creativity, and innovation. After endless fine-tuning, Aveda’s iconic products were reimagined as 100% vegan, delivering best-in-class performance without compromise. With plant-powered systems like botanical repair™, nutriplenish™ and invati advanced™ delivering industry-leading results for all hair types and textures, it is clear that the power of vegan haircare is undeniable.
Turning heads toward the future
The common thread throughout all of these activations? The power of choice. In every aspect of your life, there is an opportunity to make a choice today for a brighter tomorrow. It can be as simple as integrating our 100% vegan formulas into your day-to-day personal care routine, or as profound as going 100% vegan. Join us as we celebrate the planet with vegan choices. The world is in our hands. Let’s marvel at the transformations that can occur with collective positive action.